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Principles of Marketing for a Digital Age
by
Tracy L. Tuten
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Student Resources
Author Videos
Part 1: The Marketing Environment
Understanding Buyers
Understanding Marketing
Part 2: The Marketing Toolbox
Marketing Strategy
Segmentation, Targeting, and Positioning
Part 3: The Marketing Mix
Products and Services
Part 4: The Marketing Long Game
Branding and Brand Management
The Customer Experience
Value Management Systems
AMA Journal Articles
Chapter 1: Understanding Marketing
Chapter 2: Understanding Buyers
Chapter 3: Segmentation, Targeting, and Positioning
Chapter 4: Marketing Research and Analysis
Chapter 5: Marketing Strategy
Chapter 6: Creating Value
Chapter 7: Offering Value
Chapter 8: Distributing Value
Chapter 9: Communicating Value
Chapter 10: Extending Value
Chapter 11: Maintaining Value
Chapter 12: Managing Value
Multiple Choice Questions
Chapter 1: Understanding Marketing
Chapter 2: Understanding Buyers
Chapter 3: Segmentation, Targeting, and Positioning
Chapter 4: Marketing Research and Analysis
Chapter 5: Marketing Strategy
Chapter 6: Creating Value
Chapter 7: Offering Value
Chapter 8: Distributing Value
Chapter 9: Communicating Value
Chapter 10: Extending Value
Chapter 11: Maintaining Value
Chapter 12: Managing Value
Glossary Games
Chapter 1: Understanding Marketing
Chapter 2: Understanding Buyers
Chapter 3: Segmentation, Targeting, and Positioning
Chapter 4: Marketing Research and Analysis
Chapter 5: Marketing Strategy
Chapter 6: Creating Value
Chapter 7: Offering Value
Chapter 8: Distributing Value
Chapter 9: Communicating Value
Chapter 10: Extending Value
Chapter 11: Maintaining Value
Chapter 12: Managing Value
Student Resources
Author:
Tracy L. Tuten
Pub date:
November 2019
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