Online Readings

Once you have read through the chapter and gained a good knowledge of the basics of a particular issue you can take your studies further by accessing more in-depth and detailed scholarly articles. 

Some online readings have been selected to complement your use of Corporate Communication: A Guide to Theory and Practice, 3rd edition. We have selected appropriate, insightful and relevant readings, organised by chapter topic in the textbook, from a variety of journals published by SAGE Publications.

The journal articles are made available via Sage Online − the content you want, the convenience you need at 

Argenti, P. A. (1996). Corporate Communication as a Discipline. 
Management Communication Quarterly, 10, 73−97.

Van Riel, C. B. M. (1997). Research in Corporate Communication. 
Management Communication Quarterly, 11, 288−309.

Bouillon, J.-L. (2010). A Communicational Approach to Organizations: A Framework for Analyzing Contemporary Rationalizations. 
Management Communication Quarterly, 24, 643−50.

Grunig, J. E. (1975). A Multi-Systems Theory of Organizational Communication. 
Communication Research, 2, 99−136.

Kent, M. L. (2011). Public Relations Rhetoric: Criticism, Dialogue, and the Long Now. 
Management Communication Quarterly, 25(3), 550−59.

L'Etang, J. (2009). Public relations and diplomacy in a globalized world: An issue of public communication. 
American Behavioral Scientist, 53(4), 607−26.