Online Readings

Once you have read through the chapter and gained a good knowledge of the basics of a particular issue you can take your studies further by accessing more in-depth and detailed scholarly articles. 

Some online readings have been selected to complement your use of Corporate Communication: A Guide to Theory and Practice, 3rd edition. We have selected appropriate, insightful and relevant readings, organised by chapter topic in the textbook, from a variety of journals published by SAGE Publications.

The journal articles are made available via Sage Online − the content you want, the convenience you need at 

Walker, E. T. (2012). Putting a Face on the Issue Corporate Stakeholder Mobilization in Professional Grassroots Lobbying Campaigns. 
Business & Society, 51(4), 561−601.

Griffin, J. J., & Dunn, P. (2004). Corporate public affairs: Commitment, resources, and structure. 
Business & Society, 43(2), 196−220. 

Pfau, M., Haigh, M. M., Sims, J., & Wigley, S. (2007). The influence of corporate front-group stealth campaigns. 
Communication Research, 34(1), 73−99.

Knight, G. & Greenberg, J. (2002). Promotionalism and Subpolitics. 
Management Communication Quarterly, 15, 541−70.

Cowden, K. & Sellnow, T. L. (2002). Issues Advertising as Crisis Communication:
Northwest Airlines' Use of Image Restoration Strategies During the 1998 Pilot's Strike. 
Journal of Business Communication, 39,193−219.

Bateman, D. N. (1975). Corporate Communications of Advocacy: Practical Perspectives and Procedures. 
Journal of Business Communication, 13, 3−11.