Once you have read through the chapter and gained a good knowledge of the basics of a particular issue you can take your studies further by accessing more in-depth and detailed scholarly articles.
Some online readings have been selected to complement your use of Corporate Communication: A Guide to Theory and Practice, 3rd edition. We have selected appropriate, insightful and relevant readings, organised by chapter topic in the textbook, from a variety of journals published by SAGE Publications.
The journal articles are made available via Sage Online − the content you want, the convenience you need at http://online.sagepub.com
Walker, E. T. (2012). Putting a Face on the Issue Corporate Stakeholder Mobilization in Professional Grassroots Lobbying Campaigns.
Business & Society, 51(4), 561−601.
Griffin, J. J., & Dunn, P. (2004). Corporate public affairs: Commitment, resources, and structure.
Business & Society, 43(2), 196−220.
Pfau, M., Haigh, M. M., Sims, J., & Wigley, S. (2007). The influence of corporate front-group stealth campaigns.
Communication Research, 34(1), 73−99.
Knight, G. & Greenberg, J. (2002). Promotionalism and Subpolitics.
Management Communication Quarterly, 15, 541−70.
Cowden, K. & Sellnow, T. L. (2002). Issues Advertising as Crisis Communication:
Northwest Airlines' Use of Image Restoration Strategies During the 1998 Pilot's Strike.
Journal of Business Communication, 39,193−219.
Bateman, D. N. (1975). Corporate Communications of Advocacy: Practical Perspectives and Procedures.
Journal of Business Communication, 13, 3−11.