Once you have read through the chapter and gained a good knowledge of the basics of a particular issue you can take your studies further by accessing more in-depth and detailed scholarly articles.
Some online readings have been selected to complement your use of Corporate Communication: A Guide to Theory and Practice, 3rd edition. We have selected appropriate, insightful and relevant readings, organised by chapter topic in the textbook, from a variety of journals published by SAGE Publications.
The journal articles are made available via Sage Online − the content you want, the convenience you need at http://online.sagepub.com
He, H., & Brown, A. D. (2013). Organizational Identity and Organizational Identification A Review of the Literature and Suggestions for Future Research.
Group & Organization Management, 38(1), 3−35.
Lange, D., Lee, P. M., & Dai, Y. (2011). Organizational reputation: a review.
Journal of Management, 37(1), 153−84.
Frandsen, F., & Johansen, W. (2013). Public relations and the new institutionalism: In search of a theoretical framework.
Public Relations Inquiry, 2(2), 205−21.
Sohn, Y. J., & Lariscy, R. W. (2012). A “Buffer” or “Boomerang?"—The Role of Corporate Reputation in Bad Times.
Communication Research. 1−23
van den Bosch, A. L. M., DE JONG, M. D. T. & ELVING, W. J. L. (2006). Managing
Corporate Visual Identity.
Journal of Business Communication, 43, 138−57.
Waeraas, A. (2008). Can public sector organizations be coherent corporate brands?
Marketing Theory, 8, 205−21.
Puncheva, P. (2008). The Role of Corporate Reputation in the Stakeholder
Business & Society, 47, 272−90.
Kärreman, D. & A. Rylander (2008). Managing meaning through branding: the case of a consulting firm.
Organization Studies 29, 103−25.