Online Readings

Once you have read through the chapter and gained a good knowledge of the basics of a particular issue you can take your studies further by accessing more in-depth and detailed scholarly articles. 

Some online readings have been selected to complement your use of Corporate Communication: A Guide to Theory and Practice, 3rd edition. We have selected appropriate, insightful and relevant readings, organised by chapter topic in the textbook, from a variety of journals published by SAGE Publications.

The journal articles are made available via Sage Online − the content you want, the convenience you need at 

Henry, E. (2008). Are investors influenced by how earnings press releases are written? 
Journal of Business Communication, 45(4), 363−407.

Aurner, R. R. (1968). Communications Impact: Power Source for Decision Makers. 
Journal of Business Communication, 5, 23−9.

Gao, H., Darroch, J., Mather, D. & MacGregor, A. (2008). Signaling Corporate Strategy in IPO Communication. 
Journal of Business Communication, 45, 3−30.

Kohut, G. F. & Segars, A. H. 1992. The President's Letter to Stockholders: An Examination of Corporate Communication Strategy. 
Journal of Business Communication, 29, 7−21.

Dror, Y. (2013). ‘We are not here for the money’: Founders’ manifestos. 
New Media & Society, 0 (0) 1−16

Clark Williams, C. (2008). Toward a Taxonomy of Corporate Reporting Strategies. 
Journal of Business Communication, 45, 232−64.

Greenberg, J., Knight, G. & Westersund, E. (2011). Spinning climate change: Corporate and NGO public relations strategies in Canada and the United States. 
International Communication Gazette, 73, 65−82.

Place, K. R., & Vardeman-Winter, J. (2013). Hegemonic discourse and self-discipline: Exploring Foucault’s concept of bio-power among public relations professionals. 
Public Relations Inquiry, 2(3), 305−25.