Online Readings

Once you have read through the chapter and gained a good knowledge of the basics of a particular issue you can take your studies further by accessing more in-depth and detailed scholarly articles. 

Some online readings have been selected to complement your use of Corporate Communication: A Guide to Theory and Practice, 3rd edition. We have selected appropriate, insightful and relevant readings, organised by chapter topic in the textbook, from a variety of journals published by SAGE Publications.

The journal articles are made available via Sage Online − the content you want, the convenience you need at 

Grünberg, J., & Pallas, J. (2013). Beyond the news desk – the embeddedness of business news. Media, Culture & Society, 35(2), 216−33. 

Edwards LMS; Pieczka M (2013) Public Relations and ‘its’ Media: Exploring the Role of Trade Media in the Enactment of Public Relations’ Professional Project.
Public Relations Inquiry. 2.1

Deephouse, D. L. (2000). Media reputation as a strategic resource: An integration of mass communication and resource-based theories. 
Journal of Management, 26(6), 1091−112.

Capriotti, P. (2009). Economic and Social Roles of Companies in the Mass Media. 
Business & Society, 48, 225−42.

Renkema, J. & Hoeken, H. (1998). The Influence of Negative Newspaper Publicity on Corporate Image in the Netherlands. 
Journal of Business Communication, 35, 521−35.

Couldry, N. (2008). Mediatization or mediation? Alternative understandings of the 
emergent space of digital storytelling. 
New Media & Society, 10, 373−91.