Once you have read through the chapter and gained a good knowledge of the basics of a particular issue you can take your studies further by accessing more in-depth and detailed scholarly articles.
Some online readings have been selected to complement your use of Corporate Communication: A Guide to Theory and Practice, 3rd edition. We have selected appropriate, insightful and relevant readings, organised by chapter topic in the textbook, from a variety of journals published by SAGE Publications.
The journal articles are made available via Sage Online − the content you want, the convenience you need at http://online.sagepub.com
Edwards LMS; Pieczka M (2013) Public Relations and ‘its’ Media: Exploring the Role of Trade Media in the Enactment of Public Relations’ Professional Project.
Public Relations Inquiry. 2.1
Deephouse, D. L. (2000). Media reputation as a strategic resource: An integration of mass communication and resource-based theories.
Journal of Management, 26(6), 1091−112.
Capriotti, P. (2009). Economic and Social Roles of Companies in the Mass Media.
Business & Society, 48, 225−42.
Renkema, J. & Hoeken, H. (1998). The Influence of Negative Newspaper Publicity on Corporate Image in the Netherlands.
Journal of Business Communication, 35, 521−35.
Couldry, N. (2008). Mediatization or mediation? Alternative understandings of the
emergent space of digital storytelling.
New Media & Society, 10, 373−91.