Online Readings

Once you have read through the chapter and gained a good knowledge of the basics of a particular issue you can take your studies further by accessing more in-depth and detailed scholarly articles. 

Some online readings have been selected to complement your use of Corporate Communication: A Guide to Theory and Practice, 3rd edition. We have selected appropriate, insightful and relevant readings, organised by chapter topic in the textbook, from a variety of journals published by SAGE Publications.

The journal articles are made available via Sage Online − the content you want, the convenience you need at 

Christensen, L. T., Morsing, M., & Thyssen, O. (2013). CSR as aspirational talk. 
Organization, 20(3), 372−93.

Tilcsik, A., & Marquis, C. (2013). Punctuated Generosity: How Mega-events and Natural Disasters Affect Corporate Philanthropy in US Communities.
Administrative Science Quarterly, 58(1), 111−48.

Fleming, P., Roberts, J., & Garsten, C. (2013). In search of corporate social responsibility: Introduction to special issue. 
Organization, 20(3), 337−48.

Mayes, R., Pini, B., & McDonald, P. (2012). Corporate social responsibility and the parameters of dialogue with vulnerable others.
Organization. 20(6) 840−59 

Fransen, L., & Burgoon, B. (2013). Privatizing or Socializing Corporate Responsibility: Business Participation in Voluntary Programs.
Business & Society. 1−37

Waller, R. L. & Conaway, R. N. (2011). Framing and Counterframing the Issue of Corporate Social Responsibility. 
Journal of Business Communication, 48, 83−106.

Chaudhri, V. & Jian Wang (2007). Communicating Corporate Social Responsibility on the Internet. 
Management Communication Quarterly, 21, 232−47.

O'Connor, A. & Shumate, M. (2010). An Economic Industry and Institutional Level 
of Analysis of Corporate Social Responsibility Communication. 
Management Communication Quarterly, 24, 529−51.