Chapters

Select chapters from relevant SAGE books are available to broaden you knowledge. These are also an ideal resource to help support your literature reviews, dissertations and assignments.

Click on the following links, which will open in a new window.

Morgan, David. Focus Groups as Qualitative Research. ‘Planning and Research Design for Focus Groups’. SAGE Publications 1997, pp. 32–46. 

Shayre, Shane. Qualitative Methods for Marketplace Research. ‘Analyzing Verbal Data’. SAGE Publications, Inc. 2001, pp. 202–223.