Welcome to the Companion Website!

The resources on the site have been specifically designed to support your study.

On this website students will find:

  • Videos & Critical Thinking questions
    *To access the exclusive videos, please see the code on the inside of the front cover of your textbook and click on 'Login' above*
  • SAGE journal articles
  • YouTube videos
  • Weblinks 

Just click on the links to the left.

Lecturers can log in to access:

  • PowerPoint slides

Log in using the tab at the top.

The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.


This website may contain links to both internal and external websites. All links included were active at the time the website was launched. SAGE does not operate these external websites and does not necessarily endorse the views expressed within them. SAGE cannot take responsibility for the changing content or nature of linked sites, as these sites are outside of our control and subject to change without our knowledge. If you do find an inactive link to an external website, please try to locate that website by using a search engine. SAGE will endeavour to update inactive or broken links when possible.