Welcome to the Companion Website!
The resources on the site have been specifically designed to support your study.
On this website students will find:
- Videos & Critical Thinking questions
*To access the exclusive videos, please see the code on the inside of the front cover of your textbook and click on 'Login' above*
- SAGE journal articles
- YouTube videos
Just click on the links to the left.
Lecturers can log in to access:
- PowerPoint slides
Log in using the tab at the top.
The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.
Access resources that are only available to Faculty and Administrative Staff.
Want to explore the book further?
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