Select SAGE journal articles are available to give you more insight into chapter topics. These are also an ideal resource to help support your literature reviews, dissertations and assignments.

Click on the following links. Please note these will open in a new window.

Patterson, E. (2017). Watching Watching: A review of the New York Times’digital platform for TV viewers. Television and New Media, 18(5), 478-484.

Eckhardt, G.M.,&Bradshaw, A. (2014). The erasure of antagonisms between popular music and advertising. Marketing Theory, 14(2), 167-183.

Connolly, J.,&Dolan, P. (2016). Social class tensions, habitus and the advertising of Guinness. Sociological Review, 65(1), 100-116.