Select SAGE journal articles are available to give you more insight into chapter topics. These are also an ideal resource to help support your literature reviews, dissertations and assignments.

Click on the following links. Please note these will open in a new window.

Jonsen, K., Fendt, J.,&Point, S. (2017). Convincing qualitative research: What constitutes persuasive writing? Organizational Research Methods, 1-38.

Costello, L., McDermott, M.,&Wallace, R. (2017). Netnography: Range of practices, misperceptions, and missed opportunities. International Journal of Qualitative Methods, 16(1), 1-12.

Gidlöf, K., Holmberg, N.,&Sandberg, H. (2012). The use of eye-tracking and retrospective interviews to study teenagers’ exposure to online advertising. Visual Communication, 11(3), 329-345.