Advertising and Promotion
Weblinks
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Advertising Research Foundation
VW's Super Bowl Ad Is Here and It's Wacky
Volkswagen overtakes Toyota as world's best-selling car maker
www.ipsos-mori.com/researchspecialisms/ipsosasi/ourapproach/biometrics.aspx
Do you remember these classic Hovis TV ads?
Premier Foods sells controlling stake in Hovis
Diesel: Be Stupid Advertising Campaign
Real Beauty Shines Through: Dove Wins Titanium Grand Prix, 163 Million Views on YouTube
This is a comment often attributed to a Revlon executive and used in textbooks as an illustration of the way the marketing concept focuses on end-user benefit. Other similar illustrations include the alleged comment of a power tools executive that ‘We don’t sell drills, we sell holes’.
This comment is based on nothing more scientific than my discussion with students while teaching in Hong Kong, and my observation of the poster advertising for the brand.