Weblinks

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Advertising Research Foundation   

WARC  

Nielsen 

TNS Global   

BARB   

Mintel 

Happy Birthday Bill Bernbach 

VW's Super Bowl Ad Is Here and It's Wacky

Volkswagen overtakes Toyota as world's best-selling car maker 

www.ipsos-mori.com/researchspecialisms/ipsosasi/ourapproach/biometrics.aspx  

Do you remember these classic Hovis TV ads? 

Premier Foods sells controlling stake in Hovis

Ipsos MORI

Diesel: Be Stupid Advertising Campaign 

Kantar Media 

Quo Vadis blog 

Real Beauty Shines Through: Dove Wins Titanium Grand Prix, 163 Million Views on YouTube   

The Dove Mission

This is a comment often attributed to a Revlon executive and used in textbooks as an illustration of the way the marketing concept focuses on end-user benefit. Other similar illustrations include the alleged comment of a power tools executive that ‘We don’t sell drills, we sell holes’.

The Dove Mission    

This comment is based on nothing more scientific than my discussion with students while teaching in Hong Kong, and my observation of the poster advertising for the brand.