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Advertising and Promotion

Fourth Edition
by Chris Hackley and Rungpaka Amy Hackley

Student Resources

  • Video & Critical Thinking questions
    • Advertising and Promotion under Convergence
    • Advertising Theory
    • Brands and Promotional Communication
    • The Creative Agency Model
    • Strategy and Creativity
    • Media and Audience Planning
    • Non-advertising Promotion
    • Global Advertising Strategy
    • Brands on the Defensive: Ethics and Regulation in Advertising
    • Advertising Research
  1. Advertising and Promotion Under Convergence
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  2. Advertising Theory
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  3. Brands and Promotion Communication
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  4. The Creative Agency Model
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  5. Strategy and Creativity
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  6. Media and Audience Planning
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  7. Non-Advertising Promotion
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  8. Global Advertising Strategy
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  9. Brands on the Defensive - Ethics and Regulation in Advertising
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  10. Advertising Research
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  • Study skills
  • About the book

Weblinks

Click on the following links. Please note these will open in a new window.

Marketing psychology and the hidden persuaders 

'I was basically told: you are never showing this' – how we made Cadbury's Gorilla ad 

Art or Science? Fifty Years of Marketing Debate  

Advertising: Meaning Or Information 

Open versus closed advertising texts and interpretive communities 

The role of emotion in advertising 

Nothing more than feelings 

Diesel: Be Stupid Advertising Campaign 

Guinness Advertising 

Bing search ‘intertextuality in advertising’ 

Cadbury’s Gorilla 60 second commercial – YouTube 

YSL Opium advert is eighth most complained about 

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