Click on the following links. Please note these will open in a new window.

Marketing psychology and the hidden persuaders 

'I was basically told: you are never showing this' – how we made Cadbury's Gorilla ad 

Art or Science? Fifty Years of Marketing Debate  

Advertising: Meaning Or Information 

Open versus closed advertising texts and interpretive communities 

The role of emotion in advertising 

Nothing more than feelings 

Diesel: Be Stupid Advertising Campaign 

Guinness Advertising 

Bing search ‘intertextuality in advertising’ 

Cadbury’s Gorilla 60 second commercial – YouTube 

YSL Opium advert is eighth most complained about