Advertising and Promotion
Fourth Edition
Weblinks
Click on the following links. Please note these will open in a new window.
Marketing psychology and the hidden persuaders
'I was basically told: you are never showing this' – how we made Cadbury's Gorilla ad
Art or Science? Fifty Years of Marketing Debate
Advertising: Meaning Or Information
Open versus closed advertising texts and interpretive communities
The role of emotion in advertising
Diesel: Be Stupid Advertising Campaign
Bing search ‘intertextuality in advertising’
Cadbury’s Gorilla 60 second commercial – YouTube