Select SAGE journal articles are available to give you more insight into chapter topics. These are also an ideal resource to help support your literature reviews, dissertations and assignments.

Click on the following links. Please note these will open in a new window.

Park, S., Shoieb, Z.,&Taylor, R.E. (2016). Message strategies in military recruitment advertising: A research note. Armed Forces & Society, 43(3), 566-573.

Opree, S.J., Buijzen, M., Van Reijmersdal, E.A.,&Vaulkenburg, P.M. (2013). Children’s advertising exposure, advertised product desire and materialism: A longitudinal study. Communication Research, 41(5), 717-735.

Muncy, J.A., Iyer, R.,&Eastman, J.K. (2015). Medical advertising on demand: A content analysis of YouTube direct-to-consumer pharmaceutical advertisements. Journal of Medical Marketing,14(2-3), 145-153.