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Advertising and Promotion

Fourth Edition
by Chris Hackley and Rungpaka Amy Hackley

Student Resources

  • Video & Critical Thinking questions
    • Advertising and Promotion under Convergence
    • Advertising Theory
    • Brands and Promotional Communication
    • The Creative Agency Model
    • Strategy and Creativity
    • Media and Audience Planning
    • Non-advertising Promotion
    • Global Advertising Strategy
    • Brands on the Defensive: Ethics and Regulation in Advertising
    • Advertising Research
  1. Advertising and Promotion Under Convergence
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  2. Advertising Theory
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  3. Brands and Promotion Communication
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  4. The Creative Agency Model
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  5. Strategy and Creativity
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  6. Media and Audience Planning
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  7. Non-Advertising Promotion
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  8. Global Advertising Strategy
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  9. Brands on the Defensive - Ethics and Regulation in Advertising
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  10. Advertising Research
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  • Study skills
  • About the book

SAGE journal articles

Select SAGE journal articles are available to give you more insight into chapter topics. These are also an ideal resource to help support your literature reviews, dissertations and assignments.

Click on the following links. Please note these will open in a new window.

Park, S., Shoieb, Z.,&Taylor, R.E. (2016). Message strategies in military recruitment advertising: A research note. Armed Forces & Society, 43(3), 566-573.

Opree, S.J., Buijzen, M., Van Reijmersdal, E.A.,&Vaulkenburg, P.M. (2013). Children’s advertising exposure, advertised product desire and materialism: A longitudinal study. Communication Research, 41(5), 717-735.

Muncy, J.A., Iyer, R.,&Eastman, J.K. (2015). Medical advertising on demand: A content analysis of YouTube direct-to-consumer pharmaceutical advertisements. Journal of Medical Marketing,14(2-3), 145-153.

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