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Advertising and Promotion

Fourth Edition
by Chris Hackley and Rungpaka Amy Hackley

Student Resources

  • Video & Critical Thinking questions
    • Advertising and Promotion under Convergence
    • Advertising Theory
    • Brands and Promotional Communication
    • The Creative Agency Model
    • Strategy and Creativity
    • Media and Audience Planning
    • Non-advertising Promotion
    • Global Advertising Strategy
    • Brands on the Defensive: Ethics and Regulation in Advertising
    • Advertising Research
  1. Advertising and Promotion Under Convergence
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  2. Advertising Theory
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  3. Brands and Promotion Communication
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  4. The Creative Agency Model
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  5. Strategy and Creativity
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  6. Media and Audience Planning
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  7. Non-Advertising Promotion
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  8. Global Advertising Strategy
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  9. Brands on the Defensive - Ethics and Regulation in Advertising
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  10. Advertising Research
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  • Study skills
  • About the book

Weblinks

Click on the following links. Please note these will open in a new window.

Best Global Brands 2016 Rankings 

Forbes.com 

Institute of Practitioners in Advertising 

The Poster that Won the Election 

Virgin 

VW 'lamp post' by BMP  

IMC of Coca Cola 

Dunkin’ Donuts Flavor Radio: Chain Releases Coffee Scent When Ads Play In South Korea 

NIKE LAUNCHES "FIND YOUR GREATNESS" CAMPAIGN 

Integrated Marketing Campaign Elevates 2014 Toyota Corolla To New Heights  

Toyota accelerates Corolla campaign with multiple mobile engagements 

TOYOTA'S AD DEMONSTRATES HOW NOT TO SELL CARS

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