Select SAGE journal articles are available to give you more insight into chapter topics. These are also an ideal resource to help support your literature reviews, dissertations and assignments.

Click on the following links. Please note these will open in a new window.

Faisal, M.N.,&Khan, B.M. (2008). Selecting an advertising agency: A multi-criteria decision making approach. Vision: The Journal of Business Perspective, 12(4), 13-22.

Beard, F.K. (2013). A history of comparative advertising in the United States. Journalism & Communication Monographs, 15(3), 114-216.

Abolhasani, M.,Oakes, S.,&Oakes, H. (2017). Music in advertising and consumer identity: The search for Heideggerianauthenticity. Marketing Theory, 1-18.