Advertising and Promotion
Weblinks
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Mad Men Of LA: Here's What's Different About The SoCal Advertising World
Top Worldwide Advertising Agencies
www.adweek.com/news/advertising-branding/bbdo-again-tops-big-won-awards-tally-146645
https://www.aaaa.org/carat-ad-spend-report-september-2016/
Four tips for pitching a new client
Account planning: back to the future?
For this kind invitation I thank Ayesha Datoo, my former student at Royal Holloway University of London, who was at the time an account handler at Leo’s. At the time of writing (February 2017) Ayesha is Global Business Director at Grey, London. I’m also grateful to everyone at Leo’s who very kindly took the time to talk into my digital recorder.