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Advertising and Promotion

Fourth Edition
by Chris Hackley and Rungpaka Amy Hackley

Student Resources

  • Video & Critical Thinking questions
    • Advertising and Promotion under Convergence
    • Advertising Theory
    • Brands and Promotional Communication
    • The Creative Agency Model
    • Strategy and Creativity
    • Media and Audience Planning
    • Non-advertising Promotion
    • Global Advertising Strategy
    • Brands on the Defensive: Ethics and Regulation in Advertising
    • Advertising Research
  1. Advertising and Promotion Under Convergence
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  2. Advertising Theory
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  3. Brands and Promotion Communication
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  4. The Creative Agency Model
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  5. Strategy and Creativity
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  6. Media and Audience Planning
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  7. Non-Advertising Promotion
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  8. Global Advertising Strategy
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  9. Brands on the Defensive - Ethics and Regulation in Advertising
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  10. Advertising Research
    • SAGE journal articles
    • YouTube videos
    • Weblinks
  • Study skills
  • About the book

Weblinks

Click on the following links. Please note these will open in a new window.

How To Write An Advertising Plan 

www.thegoodpitch.com/wp-content/uploads/2011/09/CommunicationsStrategy Guide.pdf    

Click-through rate triples for mobile video ads: report 

What Is 'Creativity' In Advertising, And When Does It Lead To Market Performance? 

Advertising Industry Profile: Bill Bernbach 

Remember those great Volkswagen ads    

Example Creative Brief 2017 

C. P. Snow The Two Cultures  

The IPA is dedicated to effectiveness    

How To Evaluate Advertising  

Diagonal Thinking  

http://www.adweek.com/digital/emarketer-global-social-media-ad-spend/    

Social Blade 

These are the 18 most popular YouTube stars in the world — and some are making millions 

Extremists make money off taxpayer funded YouTube ads 

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