Advertising and Promotion
Fourth Edition
Weblinks
Click on the following links. Please note these will open in a new window.
How To Write An Advertising Plan
www.thegoodpitch.com/wp-content/uploads/2011/09/CommunicationsStrategy Guide.pdf
Click-through rate triples for mobile video ads: report
What Is 'Creativity' In Advertising, And When Does It Lead To Market Performance?
Advertising Industry Profile: Bill Bernbach
Remember those great Volkswagen ads
The IPA is dedicated to effectiveness
http://www.adweek.com/digital/emarketer-global-social-media-ad-spend/
These are the 18 most popular YouTube stars in the world — and some are making millions