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Advertising and Promotion
Fourth Edition
by
Chris Hackley
and
Rungpaka Amy Hackley
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Student Resources
Video & Critical Thinking questions
Advertising and Promotion under Convergence
Advertising Theory
Brands and Promotional Communication
The Creative Agency Model
Strategy and Creativity
Media and Audience Planning
Non-advertising Promotion
Global Advertising Strategy
Brands on the Defensive: Ethics and Regulation in Advertising
Advertising Research
Advertising and Promotion Under Convergence
SAGE journal articles
YouTube videos
Weblinks
Advertising Theory
SAGE journal articles
YouTube videos
Weblinks
Brands and Promotion Communication
SAGE journal articles
YouTube videos
Weblinks
The Creative Agency Model
SAGE journal articles
YouTube videos
Weblinks
Strategy and Creativity
SAGE journal articles
YouTube videos
Weblinks
Media and Audience Planning
SAGE journal articles
YouTube videos
Weblinks
Non-Advertising Promotion
SAGE journal articles
YouTube videos
Weblinks
Global Advertising Strategy
SAGE journal articles
YouTube videos
Weblinks
Brands on the Defensive - Ethics and Regulation in Advertising
SAGE journal articles
YouTube videos
Weblinks
Advertising Research
SAGE journal articles
YouTube videos
Weblinks
Study skills
About the book
YouTube videos
State Farm: Like a Good Neighbour Jingle
Video of State Farm "Like a Good Neighbor" Jingle Ad -- "Can I get a hot tub?!?"
VW Polo: Lamp Post
Video of VW Polo - Lamp Post - TV commercial