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Advertising and Promotion

Fourth Edition

by Chris Hackley and Rungpaka Amy Hackley

Student Resources

Video & Critical Thinking questions

Advertising and Promotion Under Convergence
Advertising Theory
Brands and Promotion Communication
The Creative Agency Model
Strategy and Creativity
Media and Audience Planning
Non-Advertising Promotion
Global Advertising Strategy
Brands on the Defensive - Ethics and Regulation in Advertising
Advertising Research

Study skills
About the book

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