Advertising and Promotion
Weblinks
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Coca Cola's 'America the Beautiful' Super Bowl commercial angers conservative pundits
MONDELEZ PLANS BIG DIGITAL AD SPENDING JUMP
http://zenithoptimedia.co.uk/About.aspx
Global ad spend: Trends for 2016 and 2017
2014 Forecasts: Global Ad Dollars Surge, Driven By Mobile, Social
http://globaltgi.kantarmedia.com/
WHAT’S EMPOWERING THE NEW DIGITAL CONSUMER?
DISCOVER WHAT AMERICANS ARE WATCHING, READING, PLAYING, BROWSING, BUYING AND MORE.
July ABCs: Most national newspapers see circulation boost compared with June in royal baby month
Ad Spending Expected to Pick Up Pace
www.citizenarcane.com/index.php/archives/2005/04/18/labour-isnt-working/
BBC News: 'Epoch-making' poster was clever fake
Digital advertising on the street: Why posters are no longer static
Inside The Orwellian World Of Ad-Funded Face-Recognition Technology
Mobile World Congress 2014: Samsung launch Galaxy S5 and Gear Fit smart band
Online video advertising has become 'a tale of two markets'
TV viewership of the Super Bowl in the United States from 1990 to 2017 (in millions)
I discuss this case in detail in Hackley, C. (2013) Marketing in Context, London, Sage.