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Audience response to product placement 

The secret to viral video marketing    

Branded Content Research Network  

Some of the ideas for this section are adapted from seminars of the Branded Content Research Network

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options 

Global sponsorship spending by region from 2009 to 2017 (in billion U.S. dollars)* 

Sponsorship and Social Media: A Brandwatch Analysis of Barclays Premier League Sponsorship 

Premier League to be without a title sponsor from 2016-17 season in bid to mirror major American sports' 'clean' branding strategy 

www.telegraph.co.uk/finance/newsbysector/banksandfinance/10597404/Barclays-considering-exit-from-Premier-League-sponsorship-deal.html

Barclays considering exit from Premier League sponsorship deal 

Nike’s Top 10 Highest Paid Endorsement Deals to Sports Players     

AS TV CUTS COMMERCIALS, PRODUCT PLACEMENT IS WORMING ITS WAY INTO YOUR SHOWS    

http://articles.chicagotribune.com/2013-05-28/business/chi-nike-livestrong- 20130528_1_texas-based-livestrong-lance-armstrong-livestrong-spokeswoman   

Chinese pay for product placement in Hollywood movies     

Superman film Man of Steel rakes in record-breaking £110m in product placement deals 

http://newmediagroup.co.uk/uk-product-placement-–-nmg-product-placement’s-market-predictions-201314/   

How Skyfall Screwed Heineken While Rewarding Macallan     

Coke, Mercedes avoid gritty film cameos    

http://newmediagroup.co.uk/nmg-oscar-success-philomena/   

Brands & Films   

Super Bowl marketers play up musical tie-ins 

Marc Jacobs new creative director for Diet Coke 

Stella McCartney Appointed Creative Director for Team GB and Adidas 

Polaroid splits with creative director Lady Gaga   

Facebook Post 

Is this the best ever response to a Facebook rant? Bodyform 'boss' enlightens confused boyfriend about periods in witty spoof video 

IPR 

PRSA   

The Institute of direct and digital marketing    

FIFA cracks down after World Cup ambush marketing stunt   

Ingenious Ambush Campaigns From Nike, Samsung and BMW Make Official Sponsorships Look Like A Waste    

David Beckham Earns $37 Million From Commercial Contracts Alone 

Brand Beckham 

Campaign Live   

Jessica Gomes replaces Miranda Kerr as David Jones ambassador 

Get That Life: How I Became a World-Famous Blogger   

Maria Aragon is one of numerous singers who have used YouTube as platform to gain a recording contract 

‘Blogger Gains National Recognition for Travel Writing: Curacao Chronicle’   

Selling their skin: Japanese women paid to put adverts on their THIGHS to catch the attention of men    

The Huffington Post Announces Record Year in Audience Growth, Video, Native Advertising, and International Expansion 

Native advertising is the new paywall in media economics - but is it here to stay? 

CEIR RELEASES NEW VERSION OF "HOW THE EXHIBIT DOLLAR IS SPENT" REPORT  

Ellen's Oscar 'selfie' crashes Twitter, breaks record 

YOU NEED TO SEE THIS: SAMSUNG'S OSCARS CAMPAIGN    

Samsung debuts its first Galaxy S5 ad during the Oscars and turns sponsorship dollars into all-star selfies    

Oscars 2014 draws 43 million viewers, biggest audience in 10 years