Advertising and Promotion
Weblinks
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Audience response to product placement
The secret to viral video marketing
Branded Content Research Network
Some of the ideas for this section are adapted from seminars of the Branded Content Research Network
Global sponsorship spending by region from 2009 to 2017 (in billion U.S. dollars)*
Sponsorship and Social Media: A Brandwatch Analysis of Barclays Premier League Sponsorship
Barclays considering exit from Premier League sponsorship deal
Nike’s Top 10 Highest Paid Endorsement Deals to Sports Players
AS TV CUTS COMMERCIALS, PRODUCT PLACEMENT IS WORMING ITS WAY INTO YOUR SHOWS
Chinese pay for product placement in Hollywood movies
Superman film Man of Steel rakes in record-breaking £110m in product placement deals
http://newmediagroup.co.uk/uk-product-placement-–-nmg-product-placement’s-market-predictions-201314/
How Skyfall Screwed Heineken While Rewarding Macallan
Coke, Mercedes avoid gritty film cameos
http://newmediagroup.co.uk/nmg-oscar-success-philomena/
Super Bowl marketers play up musical tie-ins
Marc Jacobs new creative director for Diet Coke
Stella McCartney Appointed Creative Director for Team GB and Adidas
Polaroid splits with creative director Lady Gaga
The Institute of direct and digital marketing
FIFA cracks down after World Cup ambush marketing stunt
Ingenious Ambush Campaigns From Nike, Samsung and BMW Make Official Sponsorships Look Like A Waste
David Beckham Earns $37 Million From Commercial Contracts Alone
Jessica Gomes replaces Miranda Kerr as David Jones ambassador
Get That Life: How I Became a World-Famous Blogger
‘Blogger Gains National Recognition for Travel Writing: Curacao Chronicle’
Selling their skin: Japanese women paid to put adverts on their THIGHS to catch the attention of men
Native advertising is the new paywall in media economics - but is it here to stay?
CEIR RELEASES NEW VERSION OF "HOW THE EXHIBIT DOLLAR IS SPENT" REPORT
Ellen's Oscar 'selfie' crashes Twitter, breaks record
YOU NEED TO SEE THIS: SAMSUNG'S OSCARS CAMPAIGN
Oscars 2014 draws 43 million viewers, biggest audience in 10 years