SAGE journal articles
Select SAGE journal articles are available to give you more insight into chapter topics. These are also an ideal resource to help support your literature reviews, dissertations and assignments.
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Barra, L.,&Scaglioni, M. (2017). Paratexts, Italian style: The promotional cultures of Italian commercial and pay television broadcasters. Critical Studies in Television.International Journal of Television Studies, 12(2), 156-173.
Pineda, A., Hernández-Santaolalla, V., &Rubio-Hernández, M. (2015). Individualism in Western advertising: A comparative study of Spanish and US newspaper advertisements. European Journal of Communication, 30(4), 437-453.
Sangjoon, L.,&Nornes,A. M. (Eds.). (2015). Hallyu 2.0: The Korean wave in the age of social media. Ann Arbor, MI: University of Michigan Press.