Advertising and Promotion
Fourth Edition
YouTube videos
HSBC: Chinese New Year (2012)
Series of HSBC Ads about Culture
VW: Get Wings (2014)
Heineken: Unofficial Drink of Jamaica Since 1938
Japanese McDonald's ad
Coca Cola: I’d Like to Teach the World to Sing (1971)
De Beers: A Diamond is Forever (1997)
De Beers: A Diamond is Forever (1993)
Sylvania: The Light is Your True Friend
UNIF Green Tea: Brewed Only from the Best
Also read: Black man is washed whiter in China’s racist detergent advert
https://www.theguardian.com/world/2016/may/28/china-racist-detergent-advert-outrage
TrueMove H: Giving is the Best Communication
adidas Football: Leo Messi - Light Up the Pitch
adidas: All Black’s Haka (1999)
AdidasRugbyTV
www.youtube.com/user/adidasrugbytv
adidas Rugby: The Greatest Partnership