What does NOT describe “clashing grammar” (Vann 2004) and its relevance for resistance to change?
A lack of shared language can make people misunderstand each other and trigger negative feelings even though people involved were favourable initially.
Terms and concepts can have different meanings and therefore cause confusion and even develop into conflicts.
It is relevant for change agents to take the existing culture into account.
Employees can fight to protect their interest, why clashes between groups and individuals can arise.
