Skip to main content
Menu Study Site Homepage
  • Login

    Access

    • New User?
    • Request new password
    • Create a new account

Chapter 9: Communicating Value

1 of 10

What do organizations reply upon to ensure a strong value proposition for customers?

strategically developed positioning statements

strategically developed marketing mixes

strategically developed marketing channels

strategically developed mission statements

© 2023 Sage Publications Sage Publications India Pvt. Ltd.

Terms of Service • Copyright Notice • Privacy PolicyPrivacy Policy

Browser not supported close

You are using a browser version that is no longer supported by this website and could result in a less-than-optimal experience.

To ensure full site functionality, please use an alternative web browser or upgrade your version of Internet Explorer.

Internet Explorer Firefox Opera Google Chrome

To enhance your experience on our site, SAGE stores cookies on your computer. By continuing you consent to receive cookies. Learn more. Close