Watched television in the last 7 days
1 = Yes
2 = No
3 = DK

Brand importance for chocolate or sweets
1 = Very unimportant
2 = Quite unimportant
3 = Neither important nor unimportant
4 = Quite important
5 = Very important
6 = DK

Seen ads for alcohol on tv/cinema
0 = Not seen/DK
1 = Seen

Channels seen recoded
1 = None
2 = Seen 1-5 channels
3 = Seen 6 or more channels

Received free samples of alcohol products
0 = No
1 = Yes

How do you feel about alcohol ads as a whole?
1 = I like alcohol adverts a lot
2 = I like alcohol adverts a little
3 = I neither like nor dislike alcohol adverts
4 = I dislike alcohol adverts a little
5 = I dislike alcohol adverts a lot
6 = DK

How much do you like or dislike school?
1 = Dislike school a lot
2 = Dislike school a little
3 = Neither like nor dislike school
4 = Like school a little
5 = Like school a lot
6 = Don't know/not stated

Do you think you will drink alcohol at any time during the next year?
1 = Definitely not
2 = Probably not
3 = Probably yes
4 = Definitely yes
5 = I'm not sure
6 = Don't know/not stated

How often do you usually have an alcoholic drink?
1 = Every day or almost every day
2 = About twice a week
3 = About once a week
4 = About once a fortnight
5 = About once a month
6 = Only a few times a year
7 = I never drink alcohol now
8 = Don't know/not stated

Do any of your brothers or sisters drink alcohol?
0 = No, don't know
1 = Yes

Does you mother drink alcohol nowadays?
0 = No, not sure, no mother
1 = Yes

Does you father drink alcohol nowadays?
0 = No, not sure, no father
1 = Yes

Which of these statements best describes your smoking behaviour?
1 = I have never smoked
2 = I have only ever tried smoking once
3 = I used to smoke sometimes but I never smoke a cigarette now
4 = I sometimes smoke cigarettes now but I don't smoke as many as one a week
5 = I usually smoke between one and six cigarettes a week
6 = I usually smoke more than six cigarettes a week
7 = Don't know/not stated

Sex of respondent
1 = Male
2 = Female

Social Class of CIE
1 = A
2 = B
3 = C1
4 = C2
5 = D
6 = E
7 = Don't know/not stated

Do you regard yourself as belonging to any particular religion?
1 = Christian
2 = Other religion
3 = None
4 = DK/unstated

Likeads into three categoroes
1 = I like alcohol adverts
2 = I neither like nor dislike alcohol adverts
3 = I dislike alcohol adverts

Channels seen into two categories
1 = Up to 5 channels seen
2 = Six channels or more seen

Intention to drink alcohol
1 = Definitely or probably not
2 = Not sure, DK or no answer
3 = Definitely or probably yes

Brand importance for alcohol
1 = Important
2 = Not important

1 = Up to 4 channels
2 = 5 or 6 channels
3 = 7 or more channels