Watched television in the last 7 days
Read a newspaper in the elast 7 days
Read a magazine in the last 7 days
Listened to the radio in the last 7 days
Used the Internet in the last 7 days
Brand importance for chocolate or sweets
Brand importance for fizzy drinks
Brand importance for crisps
Brand importance for trainers
Brand importance for clothes
Brand importance for magazines
Brand importance for perfume/Aftershave
Brand importance for cigarettes
Brand importance for alcohol
Total importance of brands
Seen ads for alcohol on tv/cinema
Seen ads for alcohol on street, large posters/billboards, bus shelters or on sides of vehicles
Seen ads for alcohol in press
Seen sponsorship of sports or sports teams by alcohol brands
Seen sponsorship of music events, festivals, concerts or venues by alcohol brands
Seen sponsorship of TV programmes/films on tv/cinema by alcohol brands
Seen signs or posters about alcohol in shops or on shop fronts
Seen alcohol logos on clothing including football and other sports tops
Seen special price offers for alcohol
Seen promotional e-mails, chain emails, or joke emails that mention alcohol brands
Seen famous people, in films on TV, or in music videos that show a particular make or brand of alcohol
Seen unusual bottle or can designs for alcohol
Seen web sites or pop-ups fo alcohol brands that have brand logos or names on them
Seen mobile phones or computer screensavers containing pictures of alcohol products
Seen web home pages containing alcohol brand logos
Seen any other ways that companies try to attract attention to alcohol
Total number of channels seen
Channels seen recoded
Received free samples of alcohol products
Received free gifts, showing alcohol brand logos, given out at events such as concerts, festivals or sports events
Received special price offers for alcohol
Received promotional mail, e-mails or joke, chain, or wind up e-mails mentioning alcohol brands
Owned clothing, such as football or other sports-tops, or other personal items with an alcohol brand name or logo on it
Looked at a web site for alcohol brands or about drinking (do not include health related sites)
Downloaded a mobile phone or computer screensaver containing an alcohol brand name or logo
Used a web home page such as myspace, msn, profile heaven or bebo containing an alcohol brand name or logo
None of these
DK
Total involvement
How do you feel about alcohol ads as a whole?
How much do you like or dislike school?
Have you ever had a proper alcoholic drink?
Do you think you will drink alcohol at any time during the next year?
How old were you when you had youor first proper alcoholic drink?
How often do you usually have an alcoholic drink?
Total units of alcohol last consumed
Do any of your brothers or sisters drink alcohol?
Does you mother drink alcohol nowadays?
Does you father drink alcohol nowadays?
Which of these statements best describes your smoking behaviour?
Sex of respondent
Social Class of CIE
Do you regard yourself as belonging to any particular religion?
Likeads into three categoroes
Channels seen into two categories
Intention to drink alcohol