Additional Case Studies

Read through the additional case studies and keywords to get deeper insight into social media in practice.

Additional Case Studies

Case Study

  • Denny’s Millennial Strategy
    Keywords: Denny's, Tumblr, Twitter, Instagram, rebranding, millennials, content marketing
  • Snap, Inc.: Pushing the Limits of Social Media Communities
    Keywords: Snapchat, Facebook, brand community, brand content, paid content, Audi
  • The Role of Digital Influencers in Social Media
    Keywords: Digital influencers; social media; Instagram; endorsement
  • The Rise and Fall of a Fake Psychologist as an Instagram Celebrity
    Keywords:  Influence impressions, source credibility, fake, instagram celebrity
  • AcademLink - Information before Socialization
    Keywords: Research community, online social networks, localization, discussion, networking, collaboration, communication, informative portal
  • Social Media Marketing in the Wedding Planning Industry
    Keywords:  Word of mouth, customer reviews, social community, social media strategy
  • Authentic & Fake Consumers? Accepting the use of Native Advertisements in Social Media
    Keywords:  Catphishing, influence, social media posts, fake product reviews, regulation
  • Nebraska State Historical Society Foundation: The Nebraska Marker Project Launch
    Keywords:  social media campaign, social media zones, types of media outreach
  • Combining Qualitative Marketing Research with Advanced Social Media Intelligence for Positioning
    Keywords: Leveraging social media data; market research