Read through the additional case studies and keywords to get deeper insight into social media in practice.

Additional Case Studies

Case Study

• Denny’s Millennial Strategy
  Keywords: Denny's, Tumblr, Twitter, Instagram, rebranding, millennials, content marketing
• Snap, Inc.: Pushing the Limits of Social Media Communities
  Keywords: Snapchat, Facebook, brand community, brand content, paid content, Audi
• The Role of Digital Influencers in Social Media
  Keywords: Digital influencers; social media; Instagram; endorsement
• The Rise and Fall of a Fake Psychologist as an Instagram Celebrity
  Keywords:  Influence impressions, source credibility, fake, instagram celebrity
• AcademLink - Information before Socialization
  Keywords: Research community, online social networks, localization, discussion, networking, collaboration, communication, informative portal
• Social Media Marketing in the Wedding Planning Industry
  Keywords:  Word of mouth, customer reviews, social community, social media strategy
• Authentic & Fake Consumers? Accepting the use of Native Advertisements in Social Media
  Keywords:  Catphishing, influence, social media posts, fake product reviews, regulation
• Nebraska State Historical Society Foundation: The Nebraska Marker Project Launch
  Keywords:  social media campaign, social media zones, types of media outreach
• Combining Qualitative Marketing Research with Advanced Social Media Intelligence for Positioning
  Keywords: Leveraging social media data; market research