Social Media Marketing
Third Edition
Additional Case Studies
Read through the additional case studies and keywords to get deeper insight into social media in practice.
Case Study
- Denny’s Millennial Strategy
Keywords: Denny's, Tumblr, Twitter, Instagram, rebranding, millennials, content marketing - Snap, Inc.: Pushing the Limits of Social Media Communities
Keywords: Snapchat, Facebook, brand community, brand content, paid content, Audi - The Role of Digital Influencers in Social Media
Keywords: Digital influencers; social media; Instagram; endorsement - The Rise and Fall of a Fake Psychologist as an Instagram Celebrity
Keywords: Influence impressions, source credibility, fake, instagram celebrity - AcademLink - Information before Socialization
Keywords: Research community, online social networks, localization, discussion, networking, collaboration, communication, informative portal - Social Media Marketing in the Wedding Planning Industry
Keywords: Word of mouth, customer reviews, social community, social media strategy - Authentic & Fake Consumers? Accepting the use of Native Advertisements in Social Media
Keywords: Catphishing, influence, social media posts, fake product reviews, regulation - Nebraska State Historical Society Foundation: The Nebraska Marker Project Launch
Keywords: social media campaign, social media zones, types of media outreach - Combining Qualitative Marketing Research with Advanced Social Media Intelligence for Positioning
Keywords: Leveraging social media data; market research