Author Selected Social Media Zones YouTube Playlist

The authors have scowered YouTube and pulled what they think are the best videos available across the four zones they introduce in part three of the book.

If you are looking for insight, advice or examples of great social media in action, these videos are a great place to start.  Just click on the zone you want to review and start watching.

Playlist on Key SMM Topics

Zone 1 - Social Community

  1. Ted Talk by Seth Godin, The Tribes We Lead [length 17 m 23 s]
    Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
  2. The Facebook business guide examples of how big business such as Redbull, Wikihow, and Adidas are using Facebook as part of their social media strategy [length 9 m].
  3. O’Rilley Webcast: Twitter for Business 
  4. O’Rilley Webcast: Creating Facebook Apps: A Beginner’s Guide 
  5. Web 2.0 Summit 08: Tony Hseih ( 
  6. Social Networking in Plain English 
  7. Danone Activia Social Media Case Study 
  8. Social Media Marketing Case Study: Heineken International, Know the Signs 
  9. Social Media Case Study: KLM Surprise 
  10. Twitter in Plain English 
  11. Rick Astley at the Macy’s Thanksgiving Day Parade 
  12. Nicholas Christakis: The Hidden Influence of Social Media 
  13. Social Media Video 2013 
  14. Luis von Ahn: Massive-Scale Online Collaboration 
  15. Facebook Ad Campaign for BVCC Expo (Case Study) 
  16. M/C/C Case Study – Chuck E. Cheese’s Becomes Top 50 Social Media Restaurant in Two Years 

Strategic Foundations of SMM

  1. Domino’s Pizza Turnaround 
  2. Social Media Revolution 2 
  3. Social Media – Robert Tercek and the “Information Tsunami”  
  4. Old Spice Social Media Campaign 
  5. Elizabeth Gilbert: Your Elusive Creative Genius 
  6. G-Male 
  7. Sasquatsh Music Festival 2009: Guy Starts Dance Party
  8. Social Media in Plain English 
  9. Top Ten Social Media Disasters 2011 
  10. Andy Sernovitz Interview: Coke’s New Social Media Policy 
  11. Gary Schirr 
  12. Elevate NYC 2013 Keynote 
  13. Tim Leberecht: 3 Ways to (Usefully) Lose Control of Your Brand 
  14. The Future of Social Media Marketing w/ Gary Vaynerchuk 
  15. Gary Vaynerchuk Epix Q&A at #VaynerWorld in London 
  16. Social Media Keynote Speaker 
  17. My Digital Stamp: Erik Qualman at TEDxNashville
  18. KPMG Social Media Guidelines: Think Global, Think Social 

Zone 2 - Social Publishing

  1. The Making of YouTube  
  2. How to Find Influencers on Twitter: 2010 Blue Print
  3. Introduction to Social Bookmarking Using Diigo  
  4. Mena Trott: How Blogs Are Building a Friendlier World 
  5. Clay Shirky: How Cellphones, Twitter, Facebook Can Make History 
  6. Lawrence Lessig: Re-examining the Remix 

Zone 3 - Social Entertainment 

  1. The Lost Ring: Case Study 
  2. Jane McGonigal: Gaming Can Make a Better World 
  3. E3 2010: Car Town Game Comes to Facebook
  4. Audi: Art of the Heist (Case Study)
  5. Chinese Gold Farmers Preview 
  6. MINI MAPS: Let’s Play
  7. Social Media: Social Games with Tom Kozik and Alex Pham
  8. Social Gamming Summit 2012: GameDuell’s Kai Bolik on the Future of Social Games 
  9. What Does the Future Hold for Future Games?
  10. Social Media Marketing Case Study: Heineken International, Know the Signs 

Zone 4 - Social Commerce

  1. The Future of Shopping
  2. Learn How Groupon Works!
  3. How to Set Up a Store on Facebook 
  4. Social Shopping Comes to Levi’s 
  5. Mitch Joel on Social Media in Retail
  6. Groupon B2B Case Study: Lauren’s Salon, Los Angeles
  7. Rick Astley at the Macy’s Thanksgiving Day Parade
  8. B2B Social Media Marketing with Deloitte
  9. Social Commerce Strategies: Vistaprint Social Media Case Study
  10. Trends in Social Commerce
  11. TEDxLansing: Erik Qualman: The Future of Social Commerce 

Social Media Monitoring and Research 

  1. How We’re Using NetBase for Consumer Insight  


  1. Chris Anderson: How YouTube Is Driving Innovation 
  2. Coca Cola Vending Machine
  3. Successfully Marrying Best of Social Media & Direct Marketing
  4. Life Vest Inside: Kindness Boomerang: “One Day”