Social Media Marketing
Third Edition
Chapter 10: Social Media Analytics
- ESOMAR Guideline on Social Media Research, 2011, ESOMAR, www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelin... (accessed July 3, 2017).
- See Jennifer Beese, “What Is Social Listening and Why Is It Important?” Sprout Social, November 18, 2015, http://sproutsocial.com/insights/social-listening (accessed June 22, 2017).
- Allison Smith, Mary Pilecki, Rebecca McAdams, Emily Miller, and Matthew Izzi, “Leverage Social Data to Elevate Customer Intelligence,” Forrester Research, July 21, 2015.
- See Spencer Lanoue, “The Complete Guide to Using Social Media for Customer Support,” Groove, June 28, 2016, www.groovehq.com/support/complete-guide-to-social-media-customer-support (accessed June 22, 2017).
- “The Social Generations: Millennials Ask, Gen X Buys & Baby Boomers Observe,” The Q1 2017 Sprout Social Index, Sprout Social, http://sproutsocial.com/insights/data/q1-2017 (accessed March 15, 2017).
- Lanoue, “The Complete Guide to Using Social Media for Customer Support.”
- “The Social Generations: Millennials Ask, Gen X Buys & Baby Boomers Observe,” The Q1 2017 Sprout Social Index.
- “The Newest Data on Social Customer Care by Socialbakers,” Socially Devoted, 2017, www.social bakers.com/free-social-tools/socially-devoted/q1-2017 (accessed September 22, 2017).
- “Krispy Kreme’s Social Listening Offers Nuanced Views of Different Cultures,” eMarketer, October 19, 2016, www.emarketer.com/Article/Krispy-Kremes-Social-Listening-Offers-Nuanced-... (accessed June 22, 2017).
- “Banking Behaviors Report,” Infegy, infegy.com/files/InfegyBankingBehaviorsReport.pdf?utm_source=JB&utm_medium=email&utm_campaign=banking_report_2016&utm_content=drip_1 (accessed June 22, 2017).
- “Social Listening in Practice: Campaign Measurement,” Brandwatch Report, www.brandwatch.com/guides/campaign-measurement (accessed June 22, 2017).
- “Turning Conversations Into Insights: A Comparison of Social Media Monitoring Tools,” FreshMinds, May 14, 2010, http://shared.freshminds.co.uk/smm10/ whitepaper.pdf (accessed August 19, 2010).
- R.B. Bogdan and S.K. Biklin, Qualitative Research for Education: An Introduction to Theory and Methods, 3rd ed. (Needham Heights, MA: Allyn and Bacon, 1998).
- David A. Schweidel and Wendy W. Moe, “Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice,” Journal of Marketing Research, 51:4 (2014), 387–402.
- Ed Keller, “Wharton Study Shines New Light on Online vs. Offline Word of Mouth,” MediaBizBloggers.com, December 16, 2010, www.mediabizbloggers.com/media-biz-bloggers/111949889.html (accessed December 27, 2010).
- Mitchell Lovett, Renana Peres, and Ron Shachar, “On Brands and Word of Mouth,” Journal of Marketing Research, 50:4 (August 2013), 427–44.
- Robert Hackett, “Researchers Caused an Uproar by Publishing Data from 70,000 OkCupid Users,” Fortune, May 18, 2016, http://fortune.com/2016/05/18/okcupid-data-research (accessed June 22, 2017).
- Kalev Leetaru, “Are Research Ethics Obsolete in the Era of Big Data?” Forbes, June 17, 2016, www.forbes.com/sites/kalevleetaru/2016/06/17/are-research-ethics-obsolet... (accessed June 22, 2017).
- “Guidelines for Social Media Monitoring,” adapted from Ray Poynter, “What Are the Ethical Guidelines for Blog and Buzz Mining?” The Future Place Blog, http://thefutureplace.typepad.com/the_future_place/2010/01/what-are-the-... (accessed August 7, 2011).
- Deep Sherchan, “Why Brands Fail When It Comes to Social Media Listening,” Simplify360, February 14, 2014, http://simplify360.com/blog/brands-fail-comes-social-media-listening (accessed June 5, 2014).
- “Social Listening Can Help Brands Derive Actionable Insights,” eMarketer, February 24, 2016, www.emarketer.com/Article/Social-Listening-Help-Brands-Derive-Actionable... (accessed June 22, 2017).
- Samantha Ngo, Mary Pilecki, Carlton A. Doty, Clement Teo, Nick Hayes, and Emily Miller, “The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016: The 12 Providers that Matter Most and How They Stack Up,” Forrester Research, March 2, 2016, www.forrester.com/report/The+Forrester+Wave+Enterprise+Social+Listening+... (accessed June 22, 2017).
- Daniel Faggella, “Predictive Analytics for Marketing—What’s Possible and How it Works,” TechEmergence, October 18, 2016, http://techemergence.com/predictive-analytics-for-marketing (accessed June 22, 2017).
- Ibid.
- James Lovejoy, “What Is Social Media Intelligence?” Brandwatch, February 24, 2015, www.brandwatch.com/blog/marketing-understanding-social-media-intelligenc... (accessed June 22, 2017).
- Ngo et al., “The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016.”
- “The Language of Love in Social Media,” Firefly MB, 2010, personal communication, COO Cheryl Stallworth-Hooper and presented at Ad Tech 2010, New York, November 3, 2010.
- Peter R. Chai, Megan L. Ranney, Rochelle K. Rosen, Dana M. Lewis, Edward W. Boyer, “Crowd-Sourced Focus Groups on Twitter: 140 Characters of Research Insight,” Proceedings of the 50th Hawaii International Conference on System Sciences, 2017, https://scholarspace.manoa.hawaii.edu/bitstream/10125/41611/1/paper0462.pdf (accessed June 22, 2017).
- Robert V. Kozinets, Netnography: Doing Ethnographic Research Online (London: Sage, 2010); Robert V. Kozinets, “The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities,” Journal of Marketing Research, 39:1 (2002), 61–72.
- Robert Kozinets, “E-Tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption,” European Management Journal, 17:3 (1999), 252–64.
- Sameer Shah, “#Dieselgate: The Impact of Corporate Deception on Social Perception,” Pulsar, December 14, 2005, www.pulsarplatform.com/blog/2015/dieselgate-the-impact-of-corporate-dece... (accessed June 22, 2017); Vanitha Swaminathan and Suyun Mah, “What 100,000 Tweets About the Volkswagen Scandal Tell Us About Angry Customers,” Harvard Business Review, September 2, 2018, https://hbr.org/2016/09/what-100000-tweets-about-the-volkswagen-scandal-... (accessed June 22, 2017).
- Ibid.