Chapter 2: Social Consumers

  1. D. Kaplan, “Yelp Revenue Jumps on National Performance Ads, Transactions,” GeoMarketing from Yext, February 10, 2017, (accessed March 2, 2017).
  2. M. Stelzer, “Mobile Local Marketing: Reaching the Mobile Customer,” Social Media Examiner. February 3, 2017, (accessed March 2, 2017).
  3. Ibid.
  4. “Changing Demographics and Psychographics of the Greeting Card Market Reveal New Opportunities—and Challenges—for Card Marketers and Retailers,” Market Wire, February 4, 2010, (accessed July 3, 2017).
  5. Ethan Wolff-Mann, “Why McDonald’s Is Tweeting at Everyone Who Asked for All-Day Breakfast,” Time, September 4, 2015, (accessed June 6, 2017).
  6. Lovemarks, require=100 (accessed May 21, 2010).
  7. Vivaldi Group, The Power of Social Currency, August 2016, uploads/sites/2/2016/09/Social-Currency-2016_Main-Report.c.pdf (accessed March 2, 2017).
  8. Ibid.
  9. Laura Tyson, “Buyer Personas: Why and How We Use Them for Focus,” July 14, 2016, www.gecko (accessed June 7, 2017).
  10. D. Khajeheian, “Intercultural Peers’ Effect on Social Identity of Social Media Users: A Critical Study of Consumer Socialization Theory,” Journal of Business and Economics, 7:3 (2016), 467–73.
  11. E. Olshannikova, T. Olsson, J. Huhtamäki, and H. Kärkkäinen, “Conceptualizing Big Social Data,” Journal of Big Data, 4:3 (2017).
  12. Andrew Jones, “Leveraging Social Identity,” A Market Overview Report, Altimeter, June 12, 2014, (accessed June 7, 2017).
  13. Cited in Christina Dong, “What Our Digital Footprint Says About Us,” August 27, 2015, http:// (accessed June 7, 2017).
  14. Ambuj Gupta, “I. Me. My Selfie,” Simplify360, (accessed July 30, 2014).
  15. “A History of the Selfie,” BBC News Magazine, June 6, 2013, (accessed July 30, 2014).
  16. Andy Beal, Repped: 30 Days to a Better Online Reputation (CreateSpace, 2014).
  17. Brian Solis, “Hello, It’s Nice to Meet You Again: Your Digital Reputation Precedes You,” February 18, 2014, (accessed March 5, 2014).
  18. Brian Solis, “This So-Called Digital Life: Re-Evaluating the Value of Social Media,” October 27, 2013, (accessed July 30, 2014).
  19. Daniel Tolliday, “How to Use Social Media to Build Your Personal Brand,” July 21, 2015, (accessed February 8, 2017).
  20. Rory Cellon-Jones, “EU Court Backs ‘Right to Be Forgotten’ in Google Case,” May 13, 2014, www. (accessed July 30, 2014).
  21. Toshio Aritake, “Japan Supreme Court Denies Right to Be Forgotten Bid,” Bloomberg BNA, February 8, 2017, (accessed June 7, 2017).
  22. The GfK MRI Psychographic Sourcebook, GfK MRI, December 2015, admin/user_upload/microsites/MRI/GfK_MRI_Psychographic_Sourcebook_Dec_2015.pdf (accessed June 7, 2017).
  23. Tien Wang, “Social Identity Dimensions and Consumer Behavior in Social Media,” Asia Pacific Management Review, 22:1 (2017), 45–51.
  24. A. Quan-Haase and A.L. Young, “Uses and Gratifications of Social Media: A Comparison of Facebook and Instant Messaging,” Bulletin of Science, Technology and Society, 30:5 (2010), 350–61.
  25. T. Daugherty, M. Eastin, and L. Bright, “Exploring Consumer Motivations for Creating User-Generated Content,” Journal of Interactive Advertising, 8:2 (2008), 1–24.
  26. M.A. Hodis, R. Sriramachandramurthy, and H.C. Sashittal, “Interact With Me on My Terms: A Four Segment Facebook Engagement Framework for Marketers,” Journal of Marketing Management, 31:11–12 (2015), 1255–84.
  27. Yongjun Sung, Yoojung Kim, Ohyoon Kwon, and Jangho Moon, “An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites,” Journal of Global Marketing, 23 (2010), 430–45.
  28. Quan-Haase and Young, “Uses and Gratifications of Social Media.”
  29. R. Thackeray, B.T. Crookston, and J.H. West, “Correlates of Health-Related Social Media Use Among Adults,” Journal of Medical Internet Research, 15: 1 (2013).
  30. Andrea Lehr, “Why People Unfollow Your Brand on Social Media-New Data,” HubSpot, March 6, 2015, j2qb4zw13aj (accessed June 7, 2017).
  31. “Shunning Your Customers on Social Media?” The Q2 2016 Sprout Social Index, http://sprout (accessed June 7, 2017).
  32. Scott Brown, “Scott Brown on How Twitter + Dopamine = Better Humans,” Wired, April 19, 2010, (accessed August 7, 2011).
  33. Daugherty, Eastin, and Bright, “Exploring Consumer Motivations for Creating User-Generated Content.”
  34. Katja Rost, Lea Stahel, and Bruno S. Frey, “Digital Social Norm Enforcement: Online Firestorms in Social Media,” PLOS One, 11:6 (2016).
  35. Hall, Mitch, “Stop Virtue Signaling and Help Someone,” The Federalist, June 23, 2016, http:// (accessed March 2, 2017).
  36. A. Strobel, “Epistemic Curiosity and Need for Cognition: Assessment and Correlates,” Personality and Individual Differences, 60, Supplement (April 2014).
  37. Daugherty, Eastin, and Bright, “Exploring Consumer Motivations for Creating User-Generated Content.”
  38. Elliot Panek, Yioryos Nardis, and Sara Konrath, “Mirror or Megaphone? How Relationships Between Narcissism and Social Networking Site Use Differ on Facebook and Twitter,” Computers in Human Behavior, 29 (September 2013), 2004–12.
  39. Mor Naaman, Jeffrey Boase, and Chih-Hui Lai, “Is It Really About Me? Message Content in Social Awareness Streams,” Proceedings of the 2010 ACM Conference on Computer Supported Cooperative Work, CSCW 2010, Savannah, Georgia, USA, February 6–10.
  40. Sylwia Z. Cisek, Constantine Sedikides, Claire M. Hart, Hayward J. Godwin, Valerie Benson, and Simon P. Liversedge, “Narcissism and Consumer Behaviour: A Review and Preliminary Findings, Frontiers in Psychology, 5:232 (2014), (accessed June 7, 2017).
  41. Alixandra Barasch and Jonah Berger, “Broadcasting and Narrowcasting: How Audience Size Affects What People Share,” Journal of Marketing Research, 51:3 (2014), 286–99.
  42. Gwendolyn Seidman, “Expressing the ‘True Self’ on Facebook,” Computers in Human Behavior, 31 (February 2014), 367–72, (accessed June 7, 2017).
  43. Ariane Ollier-Malaterre, Nancy P. Rothbard, and Justin M. Berg, “When Worlds Collide in Cyberspace: How Boundary Work in Online Social Networks Impacts Professional Relationships,” Academy of Management Review, 38:4 (2013), 645–69.
  44. S. Stieger, C. Burger, M. Bohn, and M. Voracek, “Who Commits Virtual Identity Suicide? Differences in Privacy Concerns, Internet Addiction, and Personality Between Facebook Users and Quitters,” Cyberpsychology, Behavior, and Social Networking, 16:9 (2013), 629–34.
  45. Alyson Leigh Young and Anabel Quan-Haase, “Privacy Protection Strategies on Facebook,” Information, Communication, and Society, 16:4 (2013), 479–500.
  46. Chanda Phelan, Cliff Lampe, and Paul Resnick, “It’s Creepy, But It Doesn’t Bother Me,” Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems (CHI ‘16), ACM 2016, New York, USA, pp. 5240–51.
  47. Mary Madden, Amanda Lenhart, Sandra Cortesi, Urs Gasser, Maeve Duggan, Aaron Smith, and Meredith Beaton, “Teens, Social Media, and Privacy,” May 21, 2013, Pew Research Center, www. (accessed June 7, 2017).
  48. Sonia Livingstone, “Taking Risky Opportunities in Youthful Content Creation: Teenagers’ Use of Social Networking Sites for Intimacy, Privacy and Self-Expression,” New Media Society, 10:3 (2008), 393–411.
  49. C.P. Hoffmann, C. Lutz, and G. Ranzini, “Privacy Cynicism: A New Approach to the Privacy Paradox,” Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 10:4 (2016).
  50. Sonja Grabner-Kräuter and Sofie Bitter, “Trust in Online Social Networks: A Multifaceted Perspective,” Forum for Social Economics, 44:1 (2015), 48–68; E. Hargittai and A. Marwick, “‘What Can I Really Do?’ Explaining the Privacy Paradox with Online Apathy,” International Journal of Communication, 10 (2016), 3737–57; A.E. Marwick and D. Boyd (2014) “Networked Privacy: How Teenagers Negotiate Context in Social Media,” New Media & Society, 16:7 (2014), 1051–67.
  51. Caitlin Dewey, “Where Do People Overshare Most Online? Hint: It’s Not the U.S.,” The Washington Post, May 30, 2013, (accessed June 7, 2017).
  52. Ibid.
  53. Caroline McCarthy, “Analyst: Half of ‘Social Media Campaigns’ Will Flop,” CNET News, October 6, 2008, (accessed December 20, 2010).
  54. Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies (Cambridge, MA: Harvard Business Press, 2008).
  55. J. Liu and G. Fleming, “Social Technographics Defines Your Social Approach and Tactics,” The Social Marketing Playbook for 2017, Forrester Landscape Report, July 29, 2016, www. E-RES128037 (accessed June 7, 2017).
  56. “Asian Social Media Behaviors Diverge Significantly,” CMO Innovation, December 5, 2016, www. (accessed June 7, 2017).
  57. Hodis, Sriramachandramurthy, and Sashittal, “Interact With Me on My Terms.”
  58. M.K. Foster, A. Francescucci, and B.C. West, “Different Strokes for Different Folks: Why Different User Groups Participate in Online Social Media,” International Journal of Internet Marketing and Advertising, 7:2 (2012), 103.
  59. John Horrigan, “The Mobile Difference,” Pew Internet & American Life Project, March 2009, http:// (accessed March 27, 2010).
  60. Marc Smith, Lee Rainie, Itai Himelboim, and Ben Shneiderman, “Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters,” Pew Research Center, February 20, 2014, www.pew (accessed May 2, 2014).