Chapter 7: Social Publishing

  1. Content Marketing Institute, B2C Content Marketing: 2017 Benchmarks, Budgets, and Trends, http://contentmarketinginstitute.com/wp-content/uploads/2016/10/2017_B2C... (accessed March 17, 2017).
  2.  “Facebook Adds VR to the Timeline”, eMarketer, www.emarketer.com/Article/Facebook-Adds-VR-Timeline/1015392?ecid=NL1001 (accessed March 17, 2017).
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  4.  “Who’s Blogging What: Better Business Blogging in 2011,” HubSpot, www.hubspot.com/ebooks/ better-business-blogging-in-2011 (accessed December 19, 2010).
  5. Heather Armstrong, Dooce, www.dooce.com (accessed January 1, 2011).
  6. David Armano, Logic + Emotion, http://darmano.typepad.com (accessed January 1, 2011).
  7. Annika Darling, “The 10 Top Earning Bloggers in the World,” The Richest, February 2, 2014, www.therichest.com/rich-list/world/worlds-10-top-earning-bloggers (accessed March 5, 2014).
  8.  “News Use Among Social Media Platforms 2016,” Pew Research Center, www.journalism.org/2016/ 05/26/news-use-across-social-media-platforms-2016/#fn-55250-1 (accessed March 17, 2017).
  9. Todd Wasserman, “Chick-Fil-A Accused of Setting Up Fake Facebook Account,” Mashable, July 25, 2012, http://mashable.com/2012/07/25/chick-fil-a-accused-of-setting-up-fake-fa... #f18lCF3XZqq3 (accessed June 18, 2017).
  10. Tim Nudd, “Man Poses as Target on Facebook, Trolls Haters of Its Gender-Neutral Move With Epic Replies,” AdWeek, August 13, 2015, www.adweek.com/creativity/man-poses-target-facebook-trolls-haters-its-ge... (accessed March 17, 2017).
  11. Content Marketing Institute, B2C Content Marketing: 2017 Benchmarks, Budgets, and Trends.
  12. Chris Garrett, “Diggbait, Linkbait, Flagship Content and Authority,” chrisg.com, February 11, 2008, www.chrisg.com/diggbait-linkbait-flagship-content-and-authority (accessed December 25, 2010).
  13. Mimi An, “Compounding Blog Posts: What They Are and Why They Matter,” Hubspot, January 28, 2016, https://research.hubspot.com/reports/compounding-blog-posts-what-they-ar... (accessed March 17, 2017).
  14. Ibid.
  15. Yaro Starak, “How to Write Great Blog Content: The Pillar Article”, www.entrepreneurs-journey. com/845/pillar-article (accessed March 17, 2017). See also: “What Type of Content Is Most Popular on Digg, Reddit, Propeller, Delicious, and StumbleUpon,” Social Media Trader, December 29, 2007, http://socialmediatrader.com/analysis-what-type-of-content-is-most-popul... (accessed June 24, 2010).
  16. Content Marketing Institute, B2C Content Marketing: 2017 Benchmarks, Budgets, and Trends.
  17. Rohit Bargava, “5 Rules of Social Media Optimization (SMO),” Influential Marketing Blog, August 5, 2006, http://rohitbhargava.typepad.com/weblog/2006/08/5_rules_of_soci.html (accessed January 1, 2011).
  18. Chris Sherman, “A New F-Word for Google Search Results,” Search Engine Watch, March 7, 2005, http://searchenginewatch.com/3488076 (accessed June 29, 2010).
  19. Rebecca Maynes and Ian Everdell, “The Evolution of Google Search Results Pages and Their Effect on User Behavior,” White paper, Mediative, www.mediative.com/SERP (accessed July 4, 2017).
  20. Linking Strategies, www.webhostingtalk.com/wiki/Linking_strategies#Three-way_linking (accessed December 25, 2010).
  21. Pamela Vaughan, “The Marketer’s Ultimate Guide to Link Bait,” HubSpot, July 18, 2012, https:// blog.hubspot.com/blog/tabid/6307/bid/33393/The-Marketer-s-Ultimate-Guide-to-Link-Bait.aspx (accessed July 4, 2017).
  22. “GoPro: Creating an Authentic Brand Through User-Generated Content: Case Study,” Social Bakers, www.socialbakers.com/social-media-content/studies/go-pro (accessed June 18, 2017).
  23. Engagement Labs, “GoPro, Fitbit, Lenovo and Beats by Dre Plug into Social Media, While Tech-Giants Apple, Samsung and Sony Charge Offline Conversation,” January 14, 2016, www. engagementlabs.com/press/gopro-fitbit-lenovo-and-beats-by-dre-plug-into-social-media-while-tech-giants-apple-samsung-and-sony-charge-offline-conversation (accessed June 18, 2017).
  24. “Warner Bros. Settles FTC Charges It Failed to Adequately Disclose It Paid Online Influencers to Post Gameplay Videos: Influencers Were Paid Thousands of Dollars to Promote ‘Shadow of Mordor’,” Federal Trade Commission, July 1, 2016, www.ftc.gov/news-events/press-releases/2016/07/ warner-bros-settles-ftc-charges-it-failed-adequately-disclose-it (accessed June 18, 2017).
  25. Ibid.
  26. “.com Disclosures: How to Make Effective Disclosures in Digital Advertising”, Federal Trade Commission, March 2013, www.ftc.gov/tips-advice/business-center/guidance/com-disclosures-how-mak... (accessed June 18, 2017).