Chapter 5: Tactical Planning and Execution
When you finish reading this chapter, you will be able to answer these questions:
- What is a social media marketing tactical plan and how does it support the execution of a social media marketing strategy?
- What is a channel plan and how is it used?
- How does a content plan relate to experience strategies? What are the elements included in the content plan?
- What is an editorial calendar and what should be considered in developing the calendar?
- How do social media teams manage the roles, tasks, and schedules related to executing social media tactics?