Chapter 5: Tactical Planning and Execution

When you finish reading this chapter, you will be able to answer these questions:

  • What is a social media marketing tactical plan and how does it support the execution of a social media marketing strategy?
  • What is a channel plan and how is it used?
  • How does a content plan relate to experience strategies? What are the elements included in the content plan?
  • What is an editorial calendar and what should be considered in developing the calendar?
  • How do social media teams manage the roles, tasks, and schedules related to executing social media tactics?