When you finish reading this chapter, you will be able to answer these questions:

• What is a social media marketing tactical plan and how does it support the execution of a social media marketing strategy?
• What is a channel plan and how is it used?
• How does a content plan relate to experience strategies? What are the elements included in the content plan?
• What is an editorial calendar and what should be considered in developing the calendar?
• How do social media teams manage the roles, tasks, and schedules related to executing social media tactics?