Chapter 7: Social Publishing

When you finish reading this chapter, you will be able to answer these questions:

  • What are the channels of social publishing?
  • Who creates the content published in social channels? What kind of content can be published?
  • What content characteristics enhance perceived content quality and value? How can marketers plan and organize their efforts as they embrace a social publishing strategy?
  • What is the role of social publishing in social media marketing? How do social media marketers utilize search engine optimization and social media optimization to meet marketing objectives?
  • How can social content be promoted? What role do social news and social bookmarking sites play in content promotion?