Chapter 9: Social Commerce

When you finish reading this chapter, you will be able to answer these questions:

  • What is the relationship between social commerce and e-commerce? How are mobile devices and software applications infl uencing the development of social commerce?
  • How do social shoppers use social media as they move through the consumer decision-making process? Which social commerce elements should marketers employ to meet social shoppers’ needs?
  • How do ratings and reviews provide value for consumers and marketers?
  • What are the psychological factors that infl uence social shopping?