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Social Media Marketing

Third Edition
by Tracy L. Tuten and Michael R. Solomon

Student Resources

  • Learning Objectives
    • Chapter 1: The Social Media Environment
    • Chapter 2: Social Consumers
    • Chapter 3: Network Structure and Group Influences in Social Media
    • Chapter 4: Social Media Marketing Strategy
    • Chapter 5: Tactical Planning and Execution
    • Chapter 6: Social Community
    • Chapter 7: Social Publishing
    • Chapter 8: Social Entertainment
    • Chapter 9: Social Commerce
    • Chapter 10: Social Media Analytics
    • Chapter 11: Social Media Metrics
  • Author Video
  • Author Selected Social Media Zones YouTube Playlist
  • Additional Case Studies
  • End Notes from the book
    • Chapter 1: The Social Media Environment
    • Chapter 2: Social Consumers
    • Chapter 3: Network Structure and Group Influences in Social Media
    • Chapter 4: Social Media Marketing Strategy
    • Chapter 5: Tactical Planning and Execution
    • Chapter 6: Social Community
    • Chapter 7: Social Publishing
    • Chapter 8: Social Entertainment
    • Chapter 9: Social Commerce
    • Chapter 10: Social Media Analytics
    • Chapter 11: Social Media Metrics
  • Useful Weblinks
    • Chapter 1: Social Media Environment
    • Chapter 2: Social Consumers
    • Chapter 3: Network Structure and Group Influences in Social Media
    • Chapter 4: Social Media Marketing Strategy
    • Chapter 6: Social Community
    • Chapter 7: Social Publishing
    • Chapter 9: Social Commerce
    • Chapter 10: Social Media Analytics
  • About the Book

Chapter 1: Social Media Environment

  1. In this YouTube video, Tim O’Reilly and Reid Hoffman discuss what Web 3.0 is 
  2. A Ted Talk in which Eli Pariser explains the risk of a world lived in a “filter bubble” 
  3. Henry Jenkins discusses the participation culture of social media on his site which includes a brief podcast 
  4. Nick Couldry and José van Dijck (2015), “Researching Social Media as if the Social Mattered, Social Media + Society” 

 

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