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Social Media Marketing
Third Edition
by
Tracy L. Tuten
and
Michael R. Solomon
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Student Resources
Learning Objectives
Chapter 1: The Social Media Environment
Chapter 2: Social Consumers
Chapter 3: Network Structure and Group Influences in Social Media
Chapter 4: Social Media Marketing Strategy
Chapter 5: Tactical Planning and Execution
Chapter 6: Social Community
Chapter 7: Social Publishing
Chapter 8: Social Entertainment
Chapter 9: Social Commerce
Chapter 10: Social Media Analytics
Chapter 11: Social Media Metrics
Author Video
Author Selected Social Media Zones YouTube Playlist
Additional Case Studies
End Notes from the book
Chapter 1: The Social Media Environment
Chapter 2: Social Consumers
Chapter 3: Network Structure and Group Influences in Social Media
Chapter 4: Social Media Marketing Strategy
Chapter 5: Tactical Planning and Execution
Chapter 6: Social Community
Chapter 7: Social Publishing
Chapter 8: Social Entertainment
Chapter 9: Social Commerce
Chapter 10: Social Media Analytics
Chapter 11: Social Media Metrics
Useful Weblinks
Chapter 1: Social Media Environment
Chapter 2: Social Consumers
Chapter 3: Network Structure and Group Influences in Social Media
Chapter 4: Social Media Marketing Strategy
Chapter 6: Social Community
Chapter 7: Social Publishing
Chapter 9: Social Commerce
Chapter 10: Social Media Analytics
About the Book
Chapter 9: Social Commerce
A study and infographic on types of social shoppers
