After studying this chapter, you will be able to:

• Explain what the studio system was like and why it ended.
   
• Discuss how the growth of television and home video transformed the movie industry.
   
• Explain what is meant by the “blockbuster era” in the movie industry and how movies have become brands.
   
• Explain how digital production and projection have changed filmmaking.
   
• Discuss the evolution of the ratings system using examples of different movies.
   
• Explain how the Internet and other long-tail tools have changed the movie promotion and distribution process.