Social Marketing: Behavior Change for Social Good
Sixth Edition
Social Marketing: Behavior Change for Social Good
Welcome to the Companion Site!
This site is intended to enhance your use of Social Marketing, 6th edition by Nancy Lee. The materials on this site are geared toward increasing your effectiveness with this material and maximizing the potential for your students to learn.
Acknowledgements
We gratefully acknowledge Nancy Lee for writing an excellent text and creating the materials on this site.
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