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Marketing Planning & Strategy: A Practical Introduction

by John Dawes

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An additional data file to help you work through and analyse the ‘Remedy Physiotherapy’ case study and other tasks in the book.

A Teaching Guide provides summaries of chapter content, answers to the end of chapter self-test questions, calculations for the running case study as well as a guide to the main talking points of the case to support students’ understanding of the text.

PowerPoint Slides to seamlessly incorporate the chapters into your weekly teachings

A Sample syllabus outlines how you can structure your course around the book.

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