Gender, Race, and Class in Media

Welcome to the Companion Site!

This site is intended to enhance your use of Gender, Race, and Class in Media, Fifth Edition, by Gail Dines, Jean M. Humez, Bill Yousman and Lori Bindig Yousman. Please note that all the materials on this site are especially geared toward maximizing your understanding of the material.

How do mass media help shape our economic, cultural, political, and personal worlds?

This provocative new edition of Gender, Race, and Class in Media engages students in critical media scholarship by encouraging them to analyze their own media experiences and interests. Students explore some of the most important forms of today’s popular culture—including the internet, social media, television series, films, music, and advertising—in three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response. Multidisciplinary issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions. Students not only develop a comprehensive understanding of the media culture and communication processes, but also learn how media can be used to subvert prevailing narratives that reinforce the status quo.


We gratefully acknowledge the editors for writing an excellent text. Special thanks are also due to Nicholas Zoffel of Sierra College, Kristyn Cathey of Lamar University, and Christopher Gullen of Westfield State University for creating the ancillaries on this site.