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An Introduction to Qualitative Research
Sixth Edition
by
Uwe Flick
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Checklist: Doing Observation and Ethnography
Actions
Is the issue of your research accessible to observation?
Where will it ‘happen’, what sort of situation or interaction will make it ‘visible’?
Which other methods – like in/formal interviews, for example – will you need for studying your issue?
If your issue has to do with virtual communication, how and where would you find it for a virtual ethnography?
How will you design your relation to the field and its members – participation or just observation?
How will you manage ethical issues like informed consent in your observation?
What is important to document in field notes as the data in your research?
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