Get your project off the ground and maintain your momentum with helpful step-by-step checklists.

• Chapter 1: Why and how to do qualitative research

• Chapter 2: The qualitative–quantitative distinction

• Chapter 3: Theoretical frameworks

• Chapter 4: Methods and data in qualitative research 

• Chapter 5: Texts as data in qualitative research 

• Chapter 6: Formulating a research question   

• Chapter 7: Choosing and constructing the research design   

• Chapter 8: Planning the process in qualitative research   

• Chapter 9: Ethics of doing qualitative research   

• Chapter 10: Using the existing literature   

• Chapter 11: Entering the field

• Chapter 12: Sampling

• Chapter 13: Extending qualitative designs with triangulation

• Chapter 14: Collecting verbal data

• Chapter 15: Doing interviews

• Chapter 16: Doing focus groups

• Chapter 17: Using narrative data

• Chapter 18: Collecting data beyond talk   

• Chapter 19: Observation and ethnography

• Chapter 20: Visual data: photography, film and video   

• Chapter 21: Using documents as data

• Chapter 22: Digital and social media research

• Chapter 23: Analysing qualitative data   

• Chapter 24: Transcription and data management   

• Chapter 25: Grounded theory coding

• Chapter 26: Thematic coding and content analysis

• Chapter 27: Using naturally occurring data: conversation, discourse and hermeneutic analysis

• Chapter 28: Using software in qualitative data analysis

• Chapter 29: Quality of qualitative research: criteria and beyond

• Chapter 30: Writing qualitative research   

• Chapter 31: State of the art and the future