Launching Successful Ventures

Welcome to the Companion Site!

This site is intended to enhance your use of Launching Successful Ventures, First Edition, by Michael W. Fountain and Thomas W. Zimmerer. Please note that all the materials on this site are especially geared toward maximizing your understanding of the material.

The majority of new businesses don’t survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.


We gratefully acknowledge Michael Fountain and Tom Zimmerer for writing an excellent text and for reviewing the assets on this site. Special thanks are also due to Matthew Daniels of University of South Florida for creating the ancillaries on this site.