Social Media for Strategic Communication: Creative Strategies and Researched-Based Applications

Welcome to the Companion Site!

This site is intended to enhance your use of Social Media for Strategic Communication, First Edition, by Karen Freberg. Please note that all the materials on this site are especially geared toward maximizing your understanding of the material. 

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead.   


We gratefully acknowledge Karen Freberg for writing an excellent text and creating the materials on this site.