Study Questions
- What is an audience analysis and why is it important?
- What are values? What are beliefs? What are attitudes? Why is important for a speaker to know something about the values, beliefs, and attitudes of a target audience?
- Name and describe three elements associated with audience demographics.
- Give two examples of a closed ended question that you may ask members of a potential audience.
- Give two examples of open ended questions that may be used to generate more information about a target audience.
- What are audience psychographics? What role do they serve in analyzing an audience?
- Why is important for a speaker to know the size of a potential (target) audience?