On this website students will find:

Lecturers can log in to access:

Illustrations from the book (print ads, films and photographs) are provided in color for  you to access examples in the book

Just click on the links to the left.

Dicussion questions and activities to encourage engagement in seminars and improve understanding of topics

Sample exam questions to test students’ knowledge or use in assessments

Exercises, charts, films and instructions to develop value structure maps and two-dimensional maps for positioning brands and applying learning

Log in or create an instructor account by clicking on the tab at the top.

For advice to support your studies visit the SAGE Study Skills website for videos, quizzes and tips to help with your essay and dissertation writing, presentations, literature reviews and more.

To find out more about the book, please visit the SAGE website.


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