Welcome to the SAGE edge site for Entrepreneurial Marketing!
Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
This site features an array of free resources you can access anytime, anywhere.
We gratefully acknowledge Beth Goldstein for writing an excellent text and creating the materials on this site.
Access resources that are only available to Faculty and Administrative Staff.
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