Author videos

Watch David introduce each chapter, provide valuable top tips for conducting effective research and showcase best practice to help you prepare for your own research project and future career.

Chapter 1: Introduction

Chapter 2: Theoretical Perspectives and Research Methodologies

Chapter 3: Selecting and Planning Research Proposals and Projects

Top Tips: How to write a proposal 

Chapter 4: Research Ethics

Top Tip: Thinking ethically

Chapter 5: Searching, Critically Reviewing and Using the Literature

Top Tip: Finding good literature

Chapter 6: Quantitative Research Design

Using quantitative methods

Chapter 7: Qualitative Research Design

Top Tip: Using qualitative methods

Chapter 8: Mixed Methods Research Design

Top Tip: Using mixed methods 

Chapter 9: Sampling Strategies

Top tip: Finding a good sample 

Chapter 10: Designing Descriptive and Analytical Surveys

Top tip: choosing your survey method

Chapter 11: Designing Case Studies

Top tip: using case studies

Chapter 12: Designing Evaluations

Top tip: how to use evaluations

Chapter 13: Action Research and Change

Top tip: How to do action research

Chapter 14: Questionnaires and Surveys

Top tip: testing your questionnaires 

Top tip: Learn from case study 14.2

Chapter 15: Qualitative Interviewing

Top tip: Being the interviewer

Chapter 16: Non-Participant Observation

Top tip: Non participant

Chapter 17: Ethnography and Participant Observation

Top tip: Ethnography

Chapter 18: Focus Groups

Top tip: planning your group

Top tip: learn from an SME example

Chapter 19: Unobtrusive Measures

Top tip: Using unobtrusive measures

Chapter 20: Visual Research Methods

Top tip: using visual methods

Chapter 21: Digital Research Methods

Chapter 22: Secondary Data and Research

Top tip: writing with secondary data

Chapter 24: Getting Started Using SPSS

Top tip: Understanding SPSS

Chapter 25: Analysing and Presenting Quantitative Data

Top tip: analysing beyond the data

Chapter 26: Getting Started Using NVivo

Top tip: planning your learning process

Chapter 27: Analysing and Presenting Qualitative Data

Top tip: Compiling a code book

Chapter 28: Writing Up the Research

Top tip: Developing a writing style

Chapter 29: Preparing for Presentations and Vivas

Top tip: Preparing a successful presentation