Skip to main content

Instructor Resources
Student Resources
Help
Access Codes
Create an account

Login
Access

*

*

Marketing Analytics Using Excel: A Beginner’s Guide

First Edition

by Rahul Pratap Singh Kaurav and Asha Thomas

Student Resources

Chapter 01: Introduction to Marketing Analytics
- Excel files
Chapter 02: Basics of Excel in Marketing Analytics
- Excel files
Chapter 03: Data in Marketing
- Excel files
Chapter 04: Understanding the Market
- Excel files
Chapter 05: Metrics and Key Performance Indicators
- Excel files
Chapter 06: Customer Analytics
- Excel files
Chapter 07: Analysing Marketing Mix
- Excel files
Chapter 08: Marketing Mix Modelling
- Excel files
Chapter 09: Forecasting for Sales
- Excel files
Chapter 10: Artificial Intelligence in Marketing Analytics
- Excel files
Chapter 11: Perspective Analytics in Marketing
- Excel files
Chapter 12: Digital Marketing Analytics
- Excel files
Chapter 13: Reporting and Visualization
- Excel files
Chapter 14: Free and Open Access Tools
- Excel files
Chapter 15: Market of Marketing Analytics
- Excel files

Chapter 07: Analysing Marketing Mix

© 2023 Sage Publications Sage Publications India Pvt. Ltd.

Terms of Service • Copyright Notice • Privacy Policy Privacy Policy

Browser not supported

You are using a browser version that is no longer supported by this website and could result in a less-than-optimal experience.

To ensure full site functionality, please use an alternative web browser or upgrade your version of Internet Explorer.