Welcome to the Companion Website
This site is intended to enhance your use of The Market Research Toolbox by Edward F. McQuarrie. Please note that all the materials on this site are especially geared toward increasing your effectiveness with this material and for maximizing the potential for your students to learn.
We gratefully acknowledge Edward F. McQuarrie for writing an excellent text and creating the materials on this site.
Access resources that are only available to Faculty and Administrative Staff.
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